Some Retina iPad Minis Showing Image Retention Issues

Some Retina iPad minis are demonstrating image retention issues, as noted by Instapaper creator Marco Arment, who originally developed a grid test to detect the problem in Retina MacBook Pros.

Image retention was first cited as a potential issue last week, when a rumor suggested that burn-in on Sharp's IGZO panels was causing production delays with the Retina mini's display, leading to significant supply constraints that have resulted in a quiet release for the tablet.

While it is unclear how many Retina iPad minis are affected by the issue, several mini owners on Twitter have discovered the problem after running the grid test. It is not known if the image retention is limited to displays from specific manufacturers, as many Retina iPad minis are not experiencing display problems.

An example of image retention after running the grid test, via Twitter
Displays with image retention are not a new problem for Apple. The original Retina MacBook Pro displays demonstrated severe image persistence problems, with remnants or previously-displayed windows remaining visible on the screen for several minutes. It is important to note, however, that the image retention is temporary and not permanent like the burn-in seen with some plasma displays.

In normal use cases, it is unlikely that the image retention is noticeable, but Retina iPad mini owners experiencing image retention are still within their return windows. Apple has replaced Retina MacBook Pros experiencing display problems, and it is likely that a similar policy will be adopted for Retina iPad minis with image persistence.

In addition to image retention, some users on the MacRumors forums have also noted that their Retina mini screens are not as vibrant as iPad Air, suggesting the Retina iPad mini may have a smaller color gamut.

Apple's Retina iPad mini is currently available from the Apple Online Store beginning at $399. Orders are currently shipping within 1 to 10 days in the United States depending on capacity and cellular capability, and while Apple has not made the mini widely available in its stores, it is also available in many areas via Personal Pickup.

Google Play Subscription Music Service Finally Arrives on iPhone

Google's 20-million-song strong subscription music service has finally landed on the iPhone, some six months after it was first announced earlier this year.

The Google Play Music app [App Store] allows users to play any songs they have uploaded to Google's iTunes Match-like scan-and-match service -- up to 20,000 songs -- for free, and gives access to an additional 20 million songs for $9.99 per month. There is a free one-month trial of the subscription service available as well.

Reports The Verge:

But to access the real power of Google Play Music, you'll need to pay $9.99 a month for its All Access plan. That gives you the ability to stream or download to your mobile device anything in Google's catalog, which now includes more than 20 million songs. You can create a custom ad-free radio station from any artist, song, or album, and skip as many songs as you like. Google will also recommend tracks based on your listening history, using its own algorithms.
The most distinctive part of Google Play Music lies in its Explore tab, which includes both algorithmic recommendations and playlists created by human editors. "At the end of the day, I think you need both," says Brandon Bilinski, product manager for Google Play Music. Bilinski says his team is designing the service to encourage users to explore unfamiliar categories of music, building starter playlists for 200 genres and subgenres.

Several features present in the Android version are missing from the iOS edition, including the "I Feel Lucky" radio station, which creates a playlist based on your listening history, and songs and subscriptions cannot be purchased directly within the app because of Apple's App Store IAP requirements.

Google's music service is available in Australia, Austria, Belgium, Czech Republic, Finland, France, Hungary, Ireland, Italy, Liechtenstein, Luxembourg, Mexico, Netherlands, New Zealand, Portugal, Russia, Spain, Switzerland, the United Kingdom and the United States.

Google Play Music is a free download from the App Store. [Direct Link]

Apple Further Trims iPhone 5c Production as Customers Continue to Prefer iPhone 5s

According to Chinese site C Technology [Google Translate, via Unwired View], Apple is continuing to reduce its orders for the iPhone 5c with suppliers, still working to balance production with customer demand that has remained very strongly in favor of the higher-priced iPhone 5s.
The report claims that Apple's main assembly partner ProTek (Pegatron) has slashed production from 320,000 units per day in October to just 80,000 units per day. Similarly, Apple's backup assembler for the iPhone 5c, Foxconn, is operating at only a minimum capacity of 8-9,000 units per day.
Customer interest in Apple's iPhone 5s has continued to outpace that of the iPhone 5c, with Chinese mobile phone retailer D.Phone reporting that that the iPhone 5s is holding a 3.68:1 advantage over the iPhone 5c among its customers, according to MyDrivers [Google Translate].

Similar signs of continued iPhone 5s strength are showing up in data from analytics firm Fiksu, which shows iPhone 5s activity outpacing iPhone 5c activity by a 3-to-1 margin. As of today, Fiksu is seeing the iPhone 5s accounting for 6.4% of active iPhone devices on its network, with the iPhone 5c accounting for just 2.1%. That gap has grown over the past month, with the iPhone 5s previously outperforming the iPhone 5c by a roughly 2-to-1 margin.
Reports of Apple cutting iPhone 5c production are not new, but if the numbers in this latest report are correct, the cuts are even deeper than previously reported.
While iPhone 5c supplies have been plentiful since the device's September launch, the iPhone 5s has been much more constrained and is only now beginning to see improved supplies. Earlier this week, shipping estimates for new orders through Apple's online store improved to 1-2 weeks, while the various models are showing significantly improved availability in Apple's retail stores.

Apple's iWork for iCloud Apps Gain New Collaboration Features

When Apple launched its new iWork updates at its October iPad-centric event, it also officially debuted iWork for iCloud, which is a browser-based version of its Pages, Numbers, and Keynote productivity software. Files edited in iWork for iCloud are designed to sync with the Mac and iOS versions of Apple's iWork software.

During the event, Apple showed off some impressive real-time collaboration features within the software, allowing multiple users to work on a document simultaneously and share changes easily.

As noted by 9to5Mac, iWork for iCloud today gained some new features to enhance its collaboration tools, including a list that displays all users currently editing a project, plus the ability to toggle on "cursors and selections" for each person to see changes in real time.


The apps have also received new folders to make file organization simpler, printing can be done directly from the Tools menu, and it is now possible to skip slides within Keynote during playback.

The iWork for iCloud software is available to all users for free, and it can be accessed through Apple's iCloud.com website. Collaboration through the software is simple and can be initiated through sending a simple link to another user.

Apple Releases iOS 7.0.4 With Fix for FaceTime Call Issue

Apple today released iOS 7.0.4 for iPhone, iPad, and iPod touch, a minor update that includes a number of improvements and bug fixes for the operating system. According to Apple, the update repairs a bug that could cause FaceTime calls to fail for some users.

Bug fixes and improvements, including a fix for an issue that causes FaceTime calls to fail for some users.
For information on the security content of this update, please visit this website: http://support.apple.com/kb/HT1222

Apple has also released iOS 6.1.5 for the fourth generation iPod touch, which fixes the same FaceTime issue. A new version 6.0.2 of the Apple TV software is also available, although it is unclear what has been changed.

iOS 7.0.4 comes just over three weeks after the release of iOS 7.0.3, which added support for iCloud Keychain and fixed accelerometer issues. iOS 7.0.4 can be downloaded via the software update tool in the settings menu on iOS devices.

iBooks and iTunes U Updated With iOS 7 Redesigns

Apple has released newly updated versions of the iOS iBooks and iTunes U apps, bringing a clean look and feel to the app and getting rid of the wooden bookshelf look that has been a hallmark of the app since it was released.

Other than the new design, the apps do not appear to have gained any new features.

What's New in iBooks Version 3.2

iBooks has been updated with a beautiful new design for iOS 7.

What's New in iTunes U Version 1.4

This version of iTunes U has been updated for iOS 7 with an all-new look and feel.

iBooks and iTunes U are free downloads for the iPhone and iPad. [Direct Links: iBooks, iTunes U]

New Biography of Jony Ive Sheds Light on Apple's Design 'Genius'

Despite numerous accolades for his role in creating a long line of iconic products at Apple, Jonathan Ive is a famously publicity-shy figure whose most visible contributions to Apple's high-profile product launches typically come in the form of his participation in brief videos highlighting the design of the company's latest devices.
But Ive's reserved nature hasn't stopped former Wired.com managing editor and current Cult of Mac editor and publisher Leander Kahney from taking on the task of covering Ive's life in a new biography entitled Jony Ive: The Genius Behind Apple's Greatest Products launching today.
The biography draws on interviews with a number of former classmates, teachers, co-workers, and other acquaintances of Ive, while also making extensive reference to previously-published quotes from Ive and others stretching back over the past several decades. The book begins with coverage of Ive's upbringing and schooling, including an overview of his father's role in making design technology an integral part of the UK school curriculum and discussion of how Jony was already being regarded as an excellent design student by the age of 16 or 17.
From Ive's days studying design at Newcastle Polytechnic on a rare sponsorship from leading London design firm Roberts Weaver Group (RWG) to his time working at RWG after graduation and eventually joining with friends at the young design firm Tangerine Design, the book offers a good background on Ive sprinkled with discussion of some of his projects and quotes from those he worked with.
From there, the book naturally carries on to cover Ive's recruitment to Apple, the evolution of the Industrial Design group, and more well-known topics such as the multitude of groundbreaking products for which his team has been responsible, including the original iMac that kicked off a "string of hits" for the Mac lineup, the iPod, the iPhone, and the iPad.
Near the end, Kahney's biography touches on the corporate shakeup at Apple late last year that saw iOS chief Scott Forstall ousted and Ive given responsibility for the Human Interface aspects of software to go along with his hardware design role.
Overall, Kahney's book does a solid job of pulling together various tidbits of information, anecdotes, and quotes from Ive himself to highlight Ive's life, career and outlook on design. In the absence of cooperation from Ive and Apple, the book provides the best look yet at a designer whose work is seen and used by millions of people around the world.
Jony Ive: The Genius Behind Apple's Greatest Products is available now through a variety of outlets including Amazon and Apple's iBooks Store.

New Retina iPad Mini In-Store Availability Tracker Gaining Attention

Another unofficial web tracker for checking the availability of Retina iPad mini models at Apple's U.S. retail locations has surfaced, providing help to those attempting to purchase the supply-constrained device. Obscurely hosted on marine life conservation website Seaturtle.org, the website offers a grid view of inventory checks of each Retina iPad Mini model for every Apple Retail Store in the United States, displaying a green, red, or white box for availability, unavailability, or non-checked information, respectively.

For model/location combinations that have not recently been checked, users are able to click on the cell content to update the data and check nearby stores. Users can also register for email notifications when specific models become available for pickup at their local stores. Apple launched its Personal Pickup option for the Retina iPad mini earlier this week, with stores seeing quick sellouts of many models. Walk-in sales of the device will apparently not be offered until supplies improve.

Last week, Apple shut down tracking website Apple-Tracker.com, which was dedicated to monitoring in-store pickup availability of iPhone 5s and iPad Air models, citing a terms of use violation, and a similar fate will likely befall this new tracker as it continues to gain attention.

Apple Asks for $379 Million in Damages Retrial Against Samsung

Apple and Samsung entered a new damages retrial this week, to determine the amount of money that Samsung must pay for copying key iPhone features and design elements.
During opening statements, Apple asked for $379 million in damages, while Samsung suggested it should only pay $52 million. "Apple is simply asking for much more money than it's entitled to," said Samsung attorney William Price (via CNET).

According to Apple attorney Harold McElhinny, Apple's figure is based on lost profits of $114 million, Samsung's profits of $231 million, and royalties of $35 million.

Apple estimates it would have sold 360,000 devices if Samsung hadn't released infringing rivals. He noted that Samsung sold 10.7 million infringing devices, generating $3.5 billion in revenue.
"In a fair fight, that money should have gone to Apple," McElhinny said.

Last year, Samsung was ordered to pay Apple a total of $1.05 billion after a jury found the South Korean company guilty of willfully violating multiple Apple patents. Back in March, Judge Lucy Koh struck $450 million from the $1 billion awarded to Samsung after deciding the jury may have miscalculated the damages due to a misunderstanding of patent issues.

The retrial, which is ongoing, may see Apple call witnesses like marketing chief Phil Schiller and former senior vice president of iOS software Scott Forstall, who was ousted from the company in late 2012. It appears the retrial may ultimately benefit Samsung, as Apple's $379 million request is significantly lower than the nullified $450 million award, though Samsung is also responsible for the $600 million that was not struck from the first jury decision.

Cellular-Capable Retina iPad Mini Models Begin Trickling Into U.S. Apple Retail Stores

One day after the surprise launch of the Retina iPad mini, small amounts of stock of the cellular-capable models of the device have begun trickling into Apple's U.S. retail stores. The company has been offering Personal Pickup of online orders since yesterday, but until now that service has been limited to Wi-Fi models.
Model selection is currently very limited and many stores have yet to show any available cellular models, but availability should improve over time as Apple delivers more stock to its stores.

While Apple retail stores in several other countries did have stocks of the cellular-capable Retina iPad mini at launch yesterday, the company's U.S. stores did not have any available. Online orders for the Retina iPad mini through Apple's U.S. store launched with 1-3 day shipping estimates on 16 and 32 GB Wi-Fi models, with larger-capacity Wi-Fi and all cellular models showing 5-10 day shipping. A number of customers who placed orders for Wi-Fi models have already seen their orders shipping directly from China, with delivery scheduled for early next week.

Teardown of Retina iPad Mini Reveals A7 Chip, LG Display, Larger Battery

The experts at iFixit have performed another one of their usual high-quality teardowns on Apple's new iPad mini with Retina display, revealing that while the device is nearly unchanged visually from the original iPad mini, it features a number of internal upgrades such as an A7 chip and M7 motion coprocessor alongside the new high-resolution display.


Notably, a number of parts in the iPad Mini with Retina Display appears to be very similar to those found in the iPad Air, including similarities in the display driver, M7 coprocessor, NAND flash storage, Wi-Fi module, and audio amplifers between the two devices. However, the Retina iPad Mini appears to be using a different A7 processor than the 1.4 GHz variant found in the iPad Air, with the APL0698 part in the iPad mini matching the 1.3 GHz A7 found in the iPhone 5s rather than the 1.4 GHz APL5698 part seen in the iPad Air. The Retina iPad mini's slightly slower A7 chip was revealed in benchmarks done on the device yesterday.


The main feature of the device is of course the 2048 x 1536 resolution display, which appears to be manufactured by LG. Apple has been said to be turning to Samsung as a display supplier for the iPad mini due to low yields from LG and Sharp, but it is clear that at least LG is providing some panels for the launch batch. The new iPad mini also carries a significantly larger battery than the 16.3 Whr battery found in previous iPad mini, with the new tablet's battery measured at 24.3 Whr. That extra battery capacity in large part goes toward supporting the new Retina display, with the device offering the same 10-hour battery life as the previous generation.


As is tradition for iFixit's teardowns, the company has assigned a repairability score to the iPad mini with Retina display based on the accessibility of the various components. As with the iPad Air, the firm rates the Retina iPad mini's repairability at just 2 out of 10, with the firm again assessing positive points for easy LCD accessibility and a non-soldered battery, but the amount of adhesive and hidden screws used to hold the device together make repair extremely difficult.

Apple's 'iWatch' Said to Arrive in Separate 1.7- and 1.3-Inch Display Sizes for Men and Women

Last month, NPD DisplaySearch analyst David Hsieh offered an overview of Apple's display plans for future devices, based on sources in the company's supply chain. Among the products included in Hsieh's analysis was Apple's long-rumored "iWatch" smart watch device, with Hsieh only briefly noting that Apple appeared to be looking to source both 1.3-inch and 1.63-inch flexible AMOLED displays with resolutions of 320 x 320 pixels.

Samsung's Galaxy Gear smart watch
According to the Korea Herald (via Unwired View), Hsieh offered a few additional details on Apple's plans at a conference today, noting that the company will be using the two sizes to offer watches targeting men with a larger 1.7-inch display and women with a smaller 1.3-inch option.

Apple’s wearable iWatch is expected to come with a 1.7-inch OLED display for men’s watches and a 1.3-inch OLED screen for women, David Hsieh, DisplaySearch’s Vice President of the Greater China Market, said at a conference today in Taiwan, citing Apple sources. [...]
It is yet to be confirmed whether the displays will be flexible but sources said it was a possibility, since Apple will want to upstage Samsung’s Galaxy Gear.

Separate from Hsieh's comments, the report claims that Apple could introduce the iWatch as soon as late this year, but that appears to be extremely unlikely given that it is already mid-November and that recent rumors have pointed to a late 2014 timeframe for launch.

Just days ago, fellow NPD DisplaySearch analyst Paul Gagnon noted that Apple appears to have put its major television product plans on hold for the time being in order to focus on wearables such as the iWatch. Apple's ambitious TV plans have reportedly been stymied by difficult negotiations with content providers, with the company feeling that it needs to have the content side in place before being able to offer something more substantial than the current Apple TV box on the hardware side.

Shipments of Retina iPad Mini Likely to Double in Q1 2014 as Shortages Ease

Shipments of the supply-constrained iPad mini with Retina display are likely to double in Q1 2014, according to market research firm IHS iSuppli (via CNET) and KGI Securities analyst Ming-Chi Kuo, with both stating that the estimated shipment of 2 million Retina iPad mini tablets in the current quarter will grow to a total shipment of about 4.5 million devices in the first three months of next year.
Rhoda Alexander, director of Tablet and Monitor Research at IHS iSuppli, stated the following about the supply constraints surrounding the tablet:

Rhoda Alexander told CNET on Tuesday that she expects production of about 2 million Mini Retina tablets in the fourth calendar quarter.
"When you think about some of the releases where they sold that many iPads in a weekend," that's not a lot, she said.

Meanwhile, Ming-Chi Kuo stated his estimates for a production boost of the tablet, stating that shipments of the Retina iPad mini will increase due to an improvement in manufacturer yield:

We maintain our iPad mini R shipments forecast of around 2.2mn units for 4Q13. Considering production yield improvement at the supply chain, we forecast shipments will grow 102% QoQ in 1Q14 to 4.5mn units. But marked shipments growth given the low base in 4Q13 can’t make up for overall iPad shipments in 1Q14.

In something of a surprise move, Apple began accepting orders for the Retina iPad mini in the United States and several other countries yesterday, with the device's quiet launch potentially due to constrained supplies. Currently however, availability through Apple's online store appears to be holding up for the time being, with the company's U.S. stores showing the same shipping estimates seen at the time orders went live: 1-3 business days for 16 and 32 GB Wi-Fi models and 5-10 business days for all other models.

Previous rumors have suggested that available quantities of the mini are extremely low due to display production issues, with Apple turning to Samsung to help with production. Apple did also launch its Personal Pickup option for the Retina iPad mini yesterday, with stores seeing quick sellouts of many models. Walk-in sales of the device will apparently not be offered until supplies improve.

Target, Walmart and Best Buy Offering Black Friday Deals on Apple Products

Black Friday, a major shopping day in the United States, is still more than two weeks away, but several retailers have already begun advertising upcoming deals. As is typical, Target, Walmart, and Best Buy will all be offering discounts on popular Apple products like iPhones, iPads and MacBook Pros.
We've gathered up a list of current deals, but expect other retailers, like Apple, to also publicize upcoming deals over the course of the next two weeks.
Best Buy:
- $50-$70 off iPad Air
- $100 off 16 GB iPad 2
- $48 off iPhone 5c
- $200 off 21.5-inch iMac
- $200 off 15-inch Retina MacBook Pro
- $50 off 32 GB iPod touch
- $15 off Apple TV
- $20 off AirPort Extreme
- $15 off $100 in iTunes Gift Cards
Target:
- $75 gift card with the purchase of any iPad mini
- $100 gift card with the purchase of any iPad Air
- $50 Gift Card with the purchase of a 16 GB 5th gen iPod touch
- $10 off Apple TV
- $60 in iTunes Gift Cards for $50
Walmart:
- $75 gift card with the purchase of an iPhone 5s (starting at $189)
- $75 gift card with the purchase of an iPhone 5c (starting at $45)
- $100 gift card with the purchase of a 16 GB iPad mini ($299)
Black Friday will kick off on Friday, November 29, the day after Thanksgiving. Many retailers open their doors beginning at midnight and some stores will be opening even earlier this year.

Apple Television Set Not Expected Until 2015 or Later, But A7 Apple TV Could Come in 2014

Confirming earlier reports suggesting the long-rumored Apple television set is taking a backseat to other Apple projects, KGI Securities analyst Ming-Chi Kuo today told investors that he does not expect Apple to produce a television set until 2015 or 2016.

Kuo does believe, however, that Apple may launch a new version of the existing Apple TV set top box with the same A7 processor found in the iPhone 5s and Apple's newest iPads in 2014.

We expect Apple to launch a new version of the Apple TV with an A7 processor in 2014, and we forecast 2014 shipments to total 8.2mn units. Shipment growth will be limited unless Apple is able to integrate more TV content, services and its App Store, in our view.

According to Kuo, the cost of launching a supply chain for television set production is a major obstacle for Apple's television set plans, as is the company's continued struggle with procuring additional content deals. Kuo believes that integrating TV content, an App Store, and other services are key to skyrocketing the Apple TV and a subsequent television set from a hobby to a viable product.

We believe the slowdown in Apple TV shipments suggests Apple faces challenges in integrating TV content and services. If Apple wants to launch iTV, the challenges of integrating content and service are more difficult considering the different TV content ecosystems (e.g. cable operators) in various countries. Moreover, establishing an iTV supply chain is very costly. Thus we believe iTV launch will be delayed to end-2015 or early 2016 at the earliest.

There was some speculation that Apple could release an updated Apple TV product during the company's recent iPad event, but according to TechCrunch's MG Siegler, Apple is not yet ready to debut its revamped hardware, which could include upgrades like Siri integration or motion control, so a 2014 timeline makes sense.

Apple has also thus far been unable to secure the deals with content providers and cable companies that are necessary for it to revolutionize the television experience, but it remains in ongoing negotiations with multiple companies including Time Warner.

Retina iPad Mini Has 1.3 GHz A7 Processor With 5X the Performance of the Original Mini

Apple's new Retina iPad mini includes the same 64-bit A7 chip used in the iPad Air and the iPhone 5s, which offers significantly better performance than the A5 chip found in the original iPad mini.

According to new Geekbench 3 benchmarks, the Retina iPad mini is running at 1.3Ghz, much like the iPhone 5s. The iPad Air, however, clocks in at 1.4Ghz, giving it a slight performance edge over both the iPhone 5s and the new mini.


The Retina iPad mini scored a 1390 on the single-core test and a 2512 on the multi-core test, which was similar to the iPhone 5s score of 1399/2523, and lower than the iPad Air at 1466/2856. Compared to the 261/493 score of the original mini, the Retina iPad mini marks an incredible boost in performance speeds.

It is unclear why the mini is clocked at 1.3Ghz instead of 1.4Ghz like the iPad Air, but in terms of real world usage, users are unlikely to notice the small speed differences. It is possible that Apple chose the lower clock speed in the iPad mini to improve overall battery life or to reduce heat within the smaller chassis.

Apple's Retina iPad mini went on sale last night at midnight and is currently still available from the Apple Online Store and in Apple retail locations via Personal Pickup.

Apple's New Manufacturing Partner, GT Advanced, Uses Particle Accelerator to Cut Sapphire Glass Production Costs

Apple's new sapphire glass manufacturing partner, GT Advanced, owns some very advanced technology to manufacture extremely thin sheets of sapphire much more cheaply than current methods.

TechCrunch has done some digging and discovered a company called Twin Creeks that GT Advanced acquired late last year. Twin Creeks developed a hydrogen particle accelerator (pictured below) as a cheaper alternative to saws when attempting to slice larger chunks of sapphire for use on electronics.

Twin Creeks’ hydrogen ion particle accelerator (basically an ion cannon) allowed them to place wafers around the edges of the device and smash them with hydrogen ions. Here’s a description of the process from Extreme Tech:
"A particle accelerator bombards these wafers with hydrogen ions, and with exacting control of the voltage of the accelerator, the hydrogen ions accumulate precisely 20 micrometers from the surface of each wafer. A robotic arm then transports the wafers to a furnace where the ions expand into hydrogen gas, which cause the 20-micrometer-thick layer to shear off."
The process, when applied to solar, is then followed up by backing the sheets with flexible metal. The result is a huge reduction in thickness of sheets without the use of saws. This results in a big reduction in costs.

According to the press release GT Advanced released last week, GT expects to see its gross margins to drop significantly as sapphire glass production rises -- as costs go down -- but the overall volume will more than make up for it.

TechCrunch goes on to note a patent that Apple got last year that creates a layered touchscreen with a "hyper-thin sheet of sapphire" combined with much cheaper glass sheets. The sapphire glass could be on the outside of the phone, protecting the screen from scratches, while enjoying the cost-savings of cheaper forms of glass on the rest of the display assembly.

By doing this, Apple could stretch out the production and cost factors of sapphire enough to support manufacturing full-size display cover sheets, not just small wearable panels, buttons or protective camera covers. This, in turn, could mean sapphire cover sheets that are harder and tougher than standard glass materials on your iPhone years sooner than most analysts have predicted.

The new Apple/GT Advanced facility is expected to open in Mesa, Arizona sometime next year.

iPhone 5s Shipping Estimates Improve to 1 to 2 Weeks in All Countries

Apple's iPhone 5s supplies appear to be improving, following significant supply constraints that have plagued the phone since its initial September 20 launch. In the Online Apple Store, iPhone 5s shipping estimates have decreased, with all models and capacities, including gold, now shipping within one to two weeks in the United States, Canada, Europe, and Asia Pacific.

Shortly after the launch of the iPhone 5s, shipping estimates for all colors and capacities slipped to 7 to 10 days and fell to a vague "October" timeline. In the middle of the month, shipping estimates were updated to two to three weeks, where they have remained until today.
According to several different reports, Apple significantly ramped up its iPhone 5s production in the weeks following the phone's launch while simultaneously cutting down on iPhone 5c production. Supplies of the iPhone 5c have remained plentiful since the phone was launched and all models and capacities continue to ship within 24 hours.
Apple's improved shipping estimates come following second and third wave launches on October 25 and November 1 that brought the iPhone 5s and the iPhone 5c to an additional 50 countries. The iPhones are now available in more than 60 countries, bringing Apple closer to its stated goal of availability in 100 countries by the end of the year.
In store supplies of the iPhone 5s appear to be improving as well, with even the gold iPhone 5s seeing greater availability as a Personal Pickup option across the United States.

Apple's TV Plans Reportedly On Hold Again as Wearables Take Priority

While Apple has been rumored for a number of years to have been working on a television set project, reports have become more scarce over the past year as interest in a potential smart watch has gained steam. According to a report from NPD DisplaySearch, the rumor trends are indeed a reflection of what is happening at Apple, with the company apparently putting the TV project "on hold again" as wearables such as the "iWatch" have taken priority.

According to sources in the TV supply chain, it appears that Apple’s long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices. Although many financial and industry analysts have been speculating about Apple’s entrance into the TV business via an actual TV (instead of the Apple TV “hobby” set-top-box) for years, during the last year the rumor-mill has shifted into high gear about a 2014 introduction. Indeed, our own information from TV supply chain sources pointed to the fact that Apple appeared to be lining up resources for a product introduction in the second half of 2014, likely with 2-3 large screen sizes and 4K resolution.
However, the hangup has always been the content.

The report is not specific about how DisplaySearch has arrived at its conclusion that Apple's TV project has been put on hold, but the firm closely watches the display supply chain and likely is not yet seeing any significant movement toward an Apple television.

Apple has reportedly been working on advancing its Apple TV set-top box, but Apple's efforts to revolutionize the television experience will require the company to reach agreements with content providers and cable companies, a process that has been underway for several years but yet to result in any significant progress.

Meanwhile, focus on Apple wearables has continued to pick up steam amid continuing rumors that the company is shooting for a late 2014 launch of an iWatch that would run "full iOS". Fueling speculation in recent days has been an announcement that Apple will build a major new manufacturing plant in Arizona to produce sapphire glass. While sapphire is currently used to protect the iPhone's rear camera and the Touch ID sensor of the iPhone 5s, the deal points to a major expansion of Apple's sapphire plans that could include scratch-resistant wearable devices or even full sapphire glass front panels for future iPhones.

Apple Maps Significantly More Popular Than All Other iOS Mapping Apps, Including Google

After a rough launch last year, Apple Maps appears to be doing very well for itself, with 35 million U.S. iPhone owners using the app in September 2013, versus 6 million iOS users of the downloadable Google Maps according to data from comScore and The Guardian.
The data remains a little fuzzy as neither Google nor Apple publicly release their usage figures, but if they are even close to correct, Apple has largely succeeded with its Maps rollout and Google has lost a tremendous number of Maps users in just a year.
It's likely that Apple's success is largely due to the incredible advantage default apps hold on mobile platforms, with the majority of users finding Apple Maps to be "good enough" and not looking for an alternative.
According to comScore, Google Maps has gone from 81.1 million mobile U.S. users last year to just 58.7 million this year, a drop of more than 20 million. At the same time, the total number of iPhone and Android phone users in the U.S. increased from 103.6 million to 136.7 million. comScore attributes this significant drop largely to the introduction of Apple Maps as the default app on iPhones, as well as an increasing share of younger users that don't use any mapping application.

ComScore's data shows that in September 2013, 35m used Apple's maps at least once during the month, out of a total iPhone population of 60.1m. The 58% usage on the iPhone is reckoned to reflect the growing number of younger users who do not use mapping services; the proportion of iPhone users who use any mapping service, including Google's, has been dropping since April 2012, according to ComScore's data.
Wood said: "The thing is, on an iPhone all roads lead to Apple's maps. They're putting this front and centre for users, and getting more confident." For Google, he said, "They're very fortunate that Android is a big source of data - they will be very relieved at that." He cautioned that US iPhone users might be more eager to use Apple's maps because there seem to be fewer errors there compared to other regions, including Europe.

35 million iPhone owners used Apple Maps in September, out of 60.1 million total iPhone owners in the United States, some 58 percent. Based on The Guardian's modeling, this means roughly 8.3 million iPhone users are using an alternative mapping application like Google Maps, with approximately two million of those using the pre-iOS 6 default Google Maps application because they have not upgraded to a newer version of the iOS.

Boost Mobile Offering $200 In-Store Discounts on iPhone 5s and 5c for Switchers

In line with previous announcements, Sprint prepaid subsidiary Boost Mobile began offering the iPhone 5s and iPhone 5c today, marking the first time the brand has offered any model of iPhone for sale.

While Boost's standard pricing available online already includes a $100 discount on every model compared to Apple's standard pricing for unsubsidized models, the carrier is offering an additional $100 off through November 24 to customers who are switching from another carrier and who make their purchases at one of the brand's retail stores.

It is the perfect time to switch to Boost Mobile as now through Nov. 24 new customers who come into a participating Boost Mobile store and switch to Boost Mobile from another carrier will be eligible for a special in-store promotion of $100 off any device bringing new customers additional cost savings.

The in-store promotion for switchers brings the entry-level cost of the iPhone 5s down to $449.99 and the iPhone 5c down to $349.99. For service, Boost Mobile offers a $55/month contract-free unlimited talk/text/data plan, although data is throttled once users reach 2.5 GB in a given month. Customers can also reduce their monthly fees by making on-time payments, with Boost reducing the charge by $5 for every six on-time payments made, down to a minimum of $40/month after 18 months.

While iPhone 5c supplies are plentiful, potential Boost Mobile customers are likely to have a harder time tracking down supplies of the iPhone 5s, as is the case throughout Apple's distribution network. All iPhone 5s models are currently listed as "Out of Stock" on Boost Mobile's online store.

Boost Mobile is not the only carrier to launch new sales of Apple's latest products over the past couple of days, as U.S. Cellular is now carrying Apple's full lineup of iPhones and cellular-capable iPad Air and non-Retina iPad mini models. Socially active mobile virtual network operator CREDO Mobile, which runs on Sprint's network, has also begun offering the iPhone with on-contract pricing discounted $50 compared to standard Apple pricing.

Mississippi-based regional carrier C Spire, Alaskan carrier GCI, and Kentucky-based regional carrier Bluegrass Cellular have also begun selling cellular-capable models of the iPad Air.

Low Retina iPad Mini Production Reportedly Due to Burn-In Issue on Sharp's Display Panels

Last week, a report from Japanese business newspaper Nikkei shed light on the production issues surrounding the forthcoming Retina iPad mini, stating that Apple is now turning to rival Samsung as suppliers Sharp and LG Display have failed to produce an ample supply of displays for the new tablet. Now, a report from Korean website ETNews (via Unwired View) has elaborated on the matter, with Sharp's IGZO panels for the Retina iPad mini said to be suffering from screen burn-in issues.
While the burn-in issue is reportedly invisible to users, the panels do not meet Apple's specifications and thus the high rejection rate has resulted in low panel yields for the tablet. As noted in a report earlier this week analyzing the new iPad Air's use of IGZO technology, Sharp has experienced difficulties ramping up production of its IGZO panels in the past, with it taking until now for Apple to bring the technology to its products.

The burn-in problem was caused by the drastic reduction of the pixel size. The resolution of the 7.9-inch iPad mini with Retina display is 2048×1536, about four times clearer than the existing 1024×768 products. LG Display used the amorphous silicon (a-Si) for the substrate, whereas Sharp used IGZO. The pixel of the smartphone display is smaller than that of the iPad mini Retina panel, but as the Low Temperature Polycrystalline Silicon (LTPS) technology is used, it can be produced stably. The pixel of the iPad mini Retina is the smallest among those products using a-Si. Sharp failed to solve the chronic problem of IGZO, i.e. uniformity, and its yield went down.

The report also elaborates on how Apple may be negotiating with Samsung to produce displays for the device starting next year, turning back to its rival in part due to Samsung's experience solving a similar problem with third-generation iPad's move to a Retina display.

Apple is negotiating with Samsung Display for the supply of displays starting next year. Apple discussed cooperation with Samsung Display when it was planning on the iPad mini Retina. AUO, which was the iPad mini display supplier, was excluded from the retina version because of its yield problem. Apple was planning to receive 15 million panels from LG Display, Sharp and Samsung Display at the end of this year. However, as the negotiation with Samsung Display fell through, only LG Display and Sharp made it to the final list of primary suppliers.

If the issue of screen burn-in persists, the report also states that Apple may move to LTPS technology such as that seen in the Kindle Fire HDX, as it is less prone to the problem. However, while LTPS is commonly used on displays for smaller devices such as the iPhone, Apple is unlikely to mass produce the displays for larger screens in part due to scalability issues that simply won't support the tens of millions of tablets that the company is producing each year.

Apple CEO Tim Cook stated last week during the company's fourth quarter earnings call that it was "unclear whether we will have enough for the quarter or not," as the company has only promised that the tablet will arrive by the the end of November. As noted by Apple during the introduction of the second-generation iPad mini, a Retina display has been one of the most requested features for the smaller iPad since its release last year.

Update: MacRumors spoke with Ray Soneira of DisplayMate Technologies, who noted that LG is almost certainly not using a-Si for its Retina iPad mini display panels due to significant power issues with trying to drive a display of that pixel density using the technology. The company has also been shipping its own IGZO display panels for some time now, and Soneira pointed out that "it would be very inefficient to engineer the iPad mini to ship using two significantly different display technologies."

Soneira also clarified that "burn-in" is the incorrect term for what would be happening with these LCDs. It would be a short-term image retention issue perhaps similar to what some early Retina MacBook Pro users experienced, although it appears in this case that the effect is invisible to users

Apple Releases Mail Update for Mavericks to Address Gmail Issues

Apple today released Mail Update for Mavericks 1.0, a software update designed to enhance compatibility with Gmail accounts, as well as several other improvements. The update entered testing last week and addresses a number of complaints about changes Apple made in Mavericks Mail.

Mail Update for Mavericks includes improvements to general stability and compatibility with Gmail, including the following:

- Fixes an issue that prevents deleting, moving, and archiving messages for users with custom Gmail settings
- Addresses an issue that may cause unread counts to be inaccurate
- Includes additional fixes that improve the compatibility and stability of Mail

Full information on the update, including Apple's recommendations about backing up before applying the update, are included in an Apple support document. The update is available via the Software Update mechanism in the Mac App Store.

U.S. Senate Approves Anti-Discrimination Bill Endorsed by Tim Cook

The United States Senate has approved the anti-discrimination bill that Apple CEO Tim Cook endorsed in an Op-Ed earlier this week.
In a 64-32 vote, the Senate voted to pass the Employment Nondiscrimation Act today, sending the legislation to the U.S. House of Representatives where its future is uncertain. The bill adds gay, lesbian, bisexual and transgender individuals to the U.S.'s existing nondiscrimination law.
Tim Cook tweeted about the passing of the bill, saying:

Thanks to all Senators who supported ENDA! I encourage the House to follow suit and end discrimination.

From The New York Times:

“The time has come for Congress to pass a federal law that ensures all citizens, regardless of where they live, can go to work not afraid of who they are,” Senator Harry Reid, the majority leader, said on Thursday, noting that a vast majority of Americans already think such a law is in place. “Well, it isn’t already the law,” he added. “Let’s do what the American people think already exists.”
Republicans who voted against the bill, known as the Employment Nondiscrimination Act, were muted in their opposition. The first senator to rise and speak against the bill on the floor all week was Dan Coats of Indiana, who said Thursday morning that religious freedoms were at risk, despite the bill’s broad exemption for religious institutions.
Those exemptions, he said, did not go far enough.

In his op-ed, Tim Cook wrote that Apple has made it a point to create "a safe and welcoming workplace for all employees, regardless of their race, gender, nationality or sexual orientation", while also elaborating on employee rights to express identity in a working environment.

Apple Releases Fix for 13-Inch Retina MacBook Pro Keyboard and Trackpad Issues

Apple today released a new EFI Update for the 13-inch Retina MacBook Pro, which is designed to fix issues that caused the built-in keyboard and trackpad to freeze up and stop functioning. Apple recommends that all late 2013 13-inch Retina MacBook Pro owners install the update.

This update is recommended for MacBook Pro (Retina, 13-inch, late 2013) models.
This update addresses an issue where the built-in keyboard and Multi-Touch trackpad may become unresponsive.

Users first began noticing issues that caused the keyboard and the trackpad of the 13-inch Retina MacBook Pro to freeze up shortly after the computer was released on October 22.

Multiple threads on Apple's Support Forums highlighted the issues and prompted Apple to notify users last week that it was working on a fix. While it was unclear whether the keyboard and trackpad unresponsiveness was due to a hardware or a software issue, it appears to be software-based and repairable with the EFI update.

The EFI update should be available through the Software Update tool in the Mac App Store for all users with an affected MacBook. Apple has also released an EFI update for the late 2013 15-inch Retina MacBook Pro.

Target Offering $200 for Older iPads Until November 9th

Earlier this week, we shared a trade-in promotion from Target, which generated tremendous interest. Target is offering $200 for any iPad, including the original 1st generation models. Outside of the promotion, Target normally offers only $65 for a 16 GB Wi-Fi original iPad, which makes the $200 gift card a great deal.
Target's trade-in promotion is still going on, ending on Saturday, November 9, leaving two days to complete potential trade-ins. We've received some mixed reports about the success of the trade-ins. Trade-ins can only be done in-store to receive the special offer, as original iPad trade-ins online are still listed with a $65 value.
While Target has altered the wording on its original offer to suggest consumers trading in iPads should use the funds to purchase an iPad Air or iPad mini, many customers are still receiving $200 gift cards with no strings attached. Target's new promotional wording is below:

"Between November 3rd thru 9th, visit your local Target Mobility store and trade in any iPad for at least $200 to use towards the purchase of a new iPad."

According to our forums and emails we've received, Target has had some difficulty processing all of the trade-ins, and some Target stores seem to be unfamiliar with the details of the promotion. While some customers have had no issues trading in their iPads, others have faced long lines due to each store only having a few employees in the Mobile department, or been turned away entirely.

For most, the process is quick and simple. A Target employee will type in the model number, check to make sure the buttons are functional and that the screen isn't cracked, then enter a license number before handing over the gift card.

While some Target locations have insisted that the $200 trade-in value must be used for an iPad purchase, forum members have been able to circumvent this by claiming to wait for a Retina iPad mini or by visiting another Target location that did not implement the same restrictions.

Apple Patent Application for Bluetooth LE-Mediated Hotspot Functionality Sparks iWatch Speculation

Apple has filed for a United States patent detailing a system for allowing a device to access and share a remote network with a second device using the low-power Bluetooth LE protocol, reports AppleInsider. The patent application was published today and credits Apple engineers Daniel Borges, Jason Giles, and Michael Larson as inventors.

Notably, the application mentions a first device acting as a hotspot and having short-range connectability with a second device, with the second device having access to remote networks. This would be very similar to the rumored interaction between Apple's upcoming iWatch and a second iOS device such as the iPhone, with the iWatch serving as an accessory and giving users easy at-a-glance access to common functions without having to take out larger devices.
The described technology would seem particularly apt for providing intermittent Internet access for the iWatch, allowing it to take advantage of low-power Bluetooth to only intermittently connect to the Internet using an iPhone as a hotspot rather than having to host its own cellular or Wi-Fi connectivity.

The proximity profile defines a proximity notification alert that the supporting device sends to the device to advertise its shared access service to the network for devices within range. In one embodiment, upon receiving the proximity notification alert the device joins the supporting device’s shared access service and briefly connects to the network to receive push notifications or other messages, before disconnecting.

The patent also details how a low-power connection protocol such as Bluetooth could prove to be advantageous as the first device remains in a low-power background mode while connecting to a network with the ability to receive push notifications:

In one embodiment, the short-range connectability to the supporting device is provided over a low-power enabled connection protocol such as Bluetooth. In a typical embodiment, the device is able to maintain itself in a low-power background mode while joining the supporting device's shared access service and briefly connecting to the network. In this manner the device may perform such activities as establishing intermittent network presence for receiving push notifications and other messages or updates, or for engaging in other network-related activities while advantageously remaining in low power mode.

Apple has long been rumored to be working on the iWatch, which is expected to provide common functions along with additional biometric integration in addition to serving as an accessory to iOS devices. Apple CEO Tim Cook stated during the company's fourth quarter earnings call last month that Apple still plans to introduce new product categories in 2014, which is a likely timeframe for the release of the iWatch as previously indicated by multiple sources. A report last week also indicated that Apple was close to striking a deal with LG Display to provide OLED displays for the device.

Apple to Begin Offering In-Store iPhone 5s and iPhone 5c Display Replacements

Apple is planning to begin offering in-store display replacements and other repairs for both iPhone 5s and iPhone 5c, reports 9to5Mac, continuing Apple's effort to lower repair costs.

These sources say that Apple Stores will be able to replace several aspects of the iPhone 5s and iPhone 5c on-site, meaning that Apple no-longer needs to fully replace iPhone 5s and iPhone 5c units with damage or other problems.

The display replacements will cost $149 for each device for users not subscribed to AppleCare+, and $79 for users subscribed to the warranty service. In addition, Apple will also have the ability to replace volume buttons, sleep/wake buttons, vibrating motors, the rear camera and speakers systems on both phones.


Apple Stores will also be able to replace the home button on the iPhone 5c, but will likely not be able to replace the Touch ID sensor on the iPhone 5s, likely due to constrained supply.

Part replacements due to defects will be free if the device is under AppleCare warranty. However, devices not under an AppleCare warranty plan there will have repair fees specific to each part, such as a $29 surcharge for a Home button replacement on the iPhone 5c.

In June, Apple began offering in-store display replacements for the iPhone 5 for $149 for both AppleCare+ and non-AppleCare+ subscribers.

iOS 7.0.4 Activity Ramping Up at Apple Ahead of Next Minor Software Update

Apple unsurprisingly appears to be ramping up activity on iOS 7.0.4 as the next version of iOS to see a release to the public, with MacRumors seeing increasing numbers of devices running iOS 7.0.4 from Apple's networks showing up in web logs.

Visitors to MacRumors.com via Apple's networks from devices running iOS 7.0.4
The first signs of iOS 7.0.4 appeared on October 22, the same day iOS 7.0.3 was released to the public. Activity has been ramping up over the past two weeks, but there is no word yet on when the update might be released to the public. Apple has also not seeded registered developers with any builds of iOS 7.0.4, but the company does not always do so for its minor iOS updates.

Visitors to MacRumors.com via Apple's networks from devices running iOS 7.1
As we previously noted, iOS 7.1 devices from Apple's network began showing up in our logs in late August, and while visits from those devices increased during October, they have declined somewhat during the first week of November. iOS 7.1 would be expected to bring a more substantial number of updates, but it appears that a public launch may yet be some time off with Apple working on a smaller iOS 7.0.4 release.

iOS 8 continues to show very low levels of activity in our logs, with the next major version of Apple's iOS software undoubtedly still in the very early stages of development and a public release roughly a year in the future.

Apple Announces Upcoming Features for iWork Mac Apps Following Criticism

Following the release of updated iWork apps for the Mac and iOS, many power users were upset with the loss of several important features within Pages, Numbers, and Keynote.
Multiple threads on Apple's Support forums lambasted the changes, and one blogger called the removal of features within Pages an "unmitigated disaster." Apple has now responded to user outrage with a new support page detailing upcoming updates that it plans to add to all three apps within the next six months, which will see the return of many lost features.

The new iWork applications—Pages, Numbers, and Keynote—were released for Mac on October 22nd. These applications were rewritten from the ground up to be fully 64-bit and to support a unified file format between OS X and iOS 7 versions, as well as iWork for iCloud beta.
These apps feature an all-new design with an intelligent format panel and many new features such as easy ways to share documents, Apple-designed styles for objects, interactive charts, new templates, and new animations in Keynote.
In rewriting these applications, some features from iWork '09 were not available for the initial release. We plan to reintroduce some of these features in the next few releases and will continue to add brand new features on an ongoing basis.

Pages updates will include a customizable toolbar, a vertical ruler, and improved alignment guides, object placement, and word counts. Importing cells with images will also be possible, pages and sections will be manageable from the thumbnail view, and keyboard shortcuts for styles will also return.

Numbers will also gain a customizable toolbar, improvements to zoom and window placement, auto-complete text in cells, page headers and footers, and improvements to AppleScript support, which was a major complaint.

Along with a customizable toolbar, Keynote will see the return of old transitions and builds, improvements to presenter display, and improvements to AppleScript support.

As Apple works to return features to its suite of iWork apps, the company recommends that users who want to use these missing features can access previous versions of iWork applications, which are found in Applications > iWork '09. Apple also details how to revert documents to old formats to retain compatibility with its older apps.

On October 22, Apple began offering free copies of the updated iWork apps to all users who owned a previous version. The company is also supplying free copies of the apps, which are normally priced at $19.99, to any customer who purchases a new Mac.

Apple's iPad Air Adopts IGZO Technology for Thinner, Lower-Power Displays

Apple's new iPad Air marks a significant technological step forward for the company, improving performance while reducing the device's volume and weight by over 25%. Much of the size and weight savings have been enabled by improved power efficiency, allowing Apple to reduce the device's battery thickness and capacity by roughly the same 25%.

Component thickness reduction in iPad Air
As noted in IHS iSuppli's component cost analysis released earlier today, the iPad Air now uses just 36 LEDs to light its display, down from as many as 84 in previous generations. Apple has also reduced the thickness of the display assembly, and so it appears that the display is indeed one of the areas where Apple has been able to make the most improvement on size and weight, both in the components themselves and in the battery capacity needed to drive them.

In a new analysis comparing the iPad Air's display to that of the Kindle Fire HDX 8.9 and the Google Nexus 10, Ray Soneira of DisplayMate Technologies confirms that Apple has indeed changed display technologies in the iPad Air, moving to indium gallium zinc oxide (IGZO) semiconductor materials from the amorphous silicon (a-Si) compounds used in previous iPads. While rumors of Apple moving to IGZO for the iPad and other products have circulated for several years, Sharp has experienced difficulties ramping up production and it has taken until now for Apple to bring the technology to its products.

 
Among the evidence cited by Soneira for his claim that the iPad Air has moved to IGZO technology are power measurements showing that the iPad Air's display offers a 57% improvement in power efficiency compared to previous iPads, a jump that simply would not be possible with a-Si technology. IGZO offers significantly better electron mobility than a-Si, allowing for much lower power requirements. The shift in technology has also enabled other improvements in the display of the iPad Air compared to its predecessor, and Soneira notes that Apple continues to offer an excellent display on its tablet lineup.

Compared to the 4th generation, the screen Reflectance decreased by 23 percent, the Peak Brightness increased by 7 percent, and the Contrast Rating for High Ambient Light increased by 32 percent – all good. Absolute Color Accuracy and Image Contrast fidelity are very good (but somewhat below the Kindle Fire) and are discussed in detail below. The emphasis for the iPad Air is in reduced size, thickness, and weight. The most important under the hood display improvement is the switch from a-Si amorphous Silicon LCDs up to a much higher performance IGZO LCD backplane, which was discussed in our iPad 3 Display Shoot-Out article last year. The switch to IGZO produces an impressive 57 percent improvement in display power efficiency from previous Retina Display iPads – so the iPad Air doesn’t get uncomfortably warm like the earlier iPads.

MacRumors spoke with Soneira about the state of the display industry and Apple's potential plans for the future, and Soneira noted that he expects the Retina iPad mini launching later this month to also adopt IGZO technology. If anything, a move to IGZO is more important on the iPad mini than on the iPad Air due to higher pixel density on the smaller device, with a-Si being infeasible for a Retina display at that size.

While the iPad Air's display is excellent, Soneira notes Apple is no longer at the top of the heap, with Amazon's Kindle Fire HDX 8.9 display actually performing better than the iPad Air's display. This is made possible by Amazon's use of low temperature polysilicon (LTPS) technology, which offers even better performance and lower power requirements than IGZO.

LTPS is commonly used on displays for smaller devices such as the iPhone, but Amazon has pushed the technology to the edge by bringing it to tablet-sized displays despite high costs and complicated production. Apple is unlikely to follow Amazon's lead in the near future, in large part due to scalability issues that simply won't support the tens of millions of tablets Apple is producing each year.

IGZO also offers a more natural transition for display manufacturers, as they can in many cases simply upgrade their existing equipment from current a-Si production, while moving to LTPS would require a complete change in production. IGZO is also just the first of a number of metal oxide semiconductors that show promise for improved display performance, pointing to solid opportunities for the technology to continue to evolve.

Overall, Soneira notes that the iPad Air display has seen a very solid incremental upgrade, although he does have a few quibbles such as the continued presence of an air gap between the display and the cover glass when Apple has been moving toward laminating the two components together in other products. And with Amazon able to pursue LTPS technology for the Kindle Fire HDX due to its smaller size and lower unit volumes, Apple is finding itself facing stiffer competition in displays where it has long been the industry leader.